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Why Wool?

The natural properties of wool absorb and evaporate moisture, keeping your foot and shoe drier while maintaining a comfortable temperature in warm and cool conditions.

Why wool? It's the original high performance fiber. As yarn architects, we construct our socks with custom crafted, Homegrown Merino wool-based yarns like our Fine Merino Wool/Rayon from Bamboo and Lambswool/Alpaca blends. These distinctive blends combine our commitment to durability, sustainability, and performance.

Wool vs. Synthetics

Synthetics transport moisture from the foot to the shoe, and tend to promote an environment of greater moisture around the foot leading to more bacterial growth and odor.

Wool vs. Cotton

When cotton gets wet, it stays wet. The moisture stays close to your skin creating an environment that promotes bacteria and blistering, and therefore is uncomfortable in warm and cool temperatures.

Our custom-crafted wool blend yarns naturally help to:

  1. Prevent Blisters
  2. Control Odor
  3. Regulate Temperature
  4. Keep Feet Dry


When making socks, we care for you and we care for the planet. We believe in homegrown products, so our socks are all made in American knitting mills. We support American farmers who care for free-grazing Rambouillet merino sheep. Minimizing our carbon footprint and choosing renewable materials is a sign of our commitment towards sustainability.

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